Following on from Betty’s internet searching exploits and choosing their design theme, she has decided to investigate the market the household business are operating in. Who is Betty? Just look for the earlier publication on web design theme.

Betty initially entered the saying HYDRAULIC REPAIRS in Goggle and was confronted with 3 million returns. Test whatsoever 10 websites, she was baffled. Many of these results are not even repair shops. Some pages where directories and some are component suppliers. This did not seem sensible. The thing is Betty didn’t yet understand the idea of keyword phrases and long-tail keywords and researching their niche market.

Betty being more confused when she chose to key in another phrase, this time around HYDRAULIC COMPONENTS. Now Betty is dumbfounded, less returned results, but some of the same websites reappear. She has a sneaky feeling these guys have been in cahoots with Goggle. Betty decides to head to Google and find out what is going on. Well the long and short is she discovers Google AdWord Tools and ideas like exact, broad, etc. She decides to complete some research at Google.

This is exactly what Betty discovers. Keywords are the words (or short phrases) that searchers use to explain what they are searching for online. Some examples of keywords are canine training or dog food. Search engines like google use keywords to determine what information a searcher wants, after that it generates a listing that includes all the websites containing that information ranked in order from most to least relevant.

A distinct segment market is a focused, target-able part of an industry. It is a subset of a larger market. Like golfing-shoes vs golf. Aha, she sighs in relief, now she knows why some of the competitor business web pages are showing up in various places. They are using different keywords targeting different segments of 1 large market, the hydraulics market.

Betty realizes she needs more tools and technology to further explore this idea of keywords. She types in the search box a variety of phrases, market and keyword research, keyword finder, etc. She is delighted, there are a handful of free downloads products, free online software and even free trial services that do not only keyword research. Joe will be very impressed that she has not spent any money yet. However Betty soon discovers that free websites are limited however stumbles upon a really neat little service provided at no cost.

Betty is able to keep on exploring every possible phrase variation. This little tool shows her the number of monthly/average daily searches, and her biggest find, local searches alongside global searches. With this particular tool Betty and Joe can now make a very informed decision regarding niche market.

Gradually Betty started to see the light of day. They had to locate and understand their focus market, niche or target audience. She already knows that a huge market is available, but what is the potential of the chosen niche/s. Betty knows that she also has to keep the aspect of relevance I mind.